Swiss Usability Blog
by Andreas Bossard

Web 2.0 E-Banking @ UBS

UBS created a contest to get some ideas from the web-aficionados of the Web Monday Zurich for their E-Banking.

I concentrated on ideas that are easy to implement and bring a high value. For example using the past payments as templates:

Mockup orange slip

Feedback is very welcome!


Summary
This whitepaper shows some possible uses of the Web 2.0 concept for UBS. UBS e- banking should concentrate more on communication with the customer and add more personal elements. Web 2.0 applications like Twitter are a huge chance for authentic customer service not only for the e-banking application but for the whole bank. Current design patterns from the web should be adapted to make UBS e-banking more user- friendly. User Centered Design is presented as a good way to improve the usability of the desktop e-banking application and as an essential part for designing a mobile e- banking application. Finally some principles for designing a mobile banking application are explained.

AndreasBossard Web2.0 at UBS

One of the 3 winners of the contest is Roland Studer. Check out his whitepaper.


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