Survey questions are hard to create
I’m currently reading the book “Understanding Users: A Practical Guide to User Requirements Methods Tools and Techniques” by Catherine Courage & Kathy Baxter. In “Chapter 8: Surveys” they talk about how hard it is to create survey questions. Now check out this example question from page 326, where you are only allowed to choose one answer.
Is there something wrong with this question?
Yes! Which answer do you choose if you book travel online 8 times a year?
With this question you would not get accurate answers, because some people who travel 8 times per year will choose “Once a month” and some will choose “4-6 times a year”.
That this wrong example-question appears in a book-chapter about how to create good survey questions excellently shows that creating survey questions is very hard.
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swissusability posted this
